Andrea Lisbona has stepped down as CEO of Touchland, the mold-breaking hand sanitizer brand she launched in the United States in 2017 and sold to Church & Dwight in 2025 in a deal valued at up to $880 million.
Lisbona will remain involved with Touchland following the transition, taking on the role of founder and brand, innovation and retail strategic adviser, according to her LinkedIn profile. In the role, she will provide guidance on the brand’s strategy, product innovation, retail partnerships and growth initiatives.
As part of the acquisition of Touchland, Church & Dwight awarded the Touchland founder $50 million in restricted stock compensation rights, with half scheduled to vest in July 2026 and the remainder in July 2027, contingent on continued employment with the company. It’s unclear how Lisbona’s transition affects the arrangement.
Church & Dwight is currently recruiting a GM/VP for Touchland to oversee its global strategy, operations and financial performance. The position reports to Michael G. Read, the company’s EVP and president of its International and Specialty Products Division.
Lisbona’s transition comes as Church & Dwight pursues an ambitious international rollout of Touchland. The brand entered the United Kingdom through Space NK in September, adding to its presence outside the U.S. in Canada and the United Arab Emirates. In a September presentation at the Barclays Global Consumer Staples Conference, Church & Dwight outlined plans to extend Touchland into China and Australia this year and reach more than 20 countries by early 2027.
On Church & Dwight’s second-quarter earnings call in July, CEO Rick Dierker said Touchland’s sales were increasing and indicated that the brand was growing at a high-single-digit rate. He pointed to upcoming product innovation, collaborations and international expansion as drivers of future growth.
This year, Touchland has introduced collaborations with Sanrio’s Kuromi, Peanuts and Disney’s Minnie Mouse, along with new products from its Crocs partnership. Its Peanuts collaboration branched beyond hand sanitizers into body and hair fragrance, a newer category for the brand.
Church & Dwight identifies Touchland as the No. 1 premium hand sanitizer brand in the U.S. The American hand sanitizer market generated $627 million in sales in the 52 weeks ended Dec. 28, 2025, according to Circana data cited by Church & Dwight.
Touchland generated approximately $130 million in sales in the 12 months ended March 31, 2025, according to Church & Dwight’s acquisition announcement. It also reported approximately $55 million in earnings before interest, taxes, depreciation and amortization (EBITDA) for that period.
Church & Dwight has been a highly acquisitive company, looking to disruptive brands like Touchland, Hero Cosmetics, TheraBreath and Miss Mouth’s to power organic growth and relevance. The key for the company is to retain those brands’ consumer resonance even as the centrality of their founders diminishes and they become more closely integrated into Church & Dwight’s operations.
So far, brands like Hero and TheraBreath have sustained their momentum under Church & Dwight’s ownership, providing evidence that its acquisition strategy is working at least for now. Hero co-founder Ju Rhyu stepped down as CEO following Church & Dwight’s $630 million acquisition of the brand in 2022 and now serves as an adviser to the company. She recently co-founded sun care brand Vize.
This article was updated on Oct. 15, 2026, to clarify that Touchland launched in the U.S. in 2017.
