Creator-led brands have had mixed results in beauty, but Tone is making a compelling case for the model in men’s personal care, a notoriously challenging category that is nonetheless growing and finding renewed relevance with a new generation of consumers.
Launched last February by Kai Cenat, Duke Dennis, Fanum, Agent 00, ImDavisss
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The post Tone’s CEO On Turning Streaming Fame Into A Fast-Growing Men’s Personal Care Brand appeared first on Beauty Independent.
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