Former global creative director of Aveda and longtime colorist Shivangi Van Gogh is launching TMPL8, a haircare brand playing at the intersection of longevity and wellness by combining Ayurveda and biotechnology to foster hair health within the larger biological system.

“We are redefining what hair longevity means and what wellness means for the hair,” she says. “We are an interconnected, very complex biological system as a human being. Our hair is not separate, so our hair is an interconnected, very complex biological system made up of all different biological systems.”

Van Gogh has identified what she calls the eight biological pillars of hair longevity and wellness that underpin TMPL8’s approach and its name. They encompass nervous system regulation, cellular longevity, follicle vitality, healthy hair cycling, inflammation balance, oxidative stress defense, scalp ecosystem wellness and cellular energy and communication. The brand’s patent-pending Vedagen8 Complex, a proprietary blend of Ayurvedic bioactives, is designed to work across those pillars.

“TMPL8 was created to protect your long-term hair health through cellular-level care. We are not simply addressing stress-induced hair loss, and we are not building around one ingredient, one pathway or one moment in someone’s life,” says Van Gogh. “Hair is biologically changing because we are biologically changing.”

TMPL8 dubs its debut four-product assortment the Advanced Bioactive Growth System, and it contains a serum, mask, shampoo and conditioner. Direct-to-consumer customers pay $190 monthly for a subscription to the system.

On an individual basis, the products are priced from $67 to $175. The $175 nightly scalp serum is positioned around follicle and hair-cycle support, the $67 shampoo tackles scalp buildup, the $68 conditioner zeroes in on weakened and damaged strands and the $140 mask is formulated for scalp-to-ends repair. The system is accompanied by the Bian Marma Ritual Tool, a wide-tooth comb used to apply the mask from the scalp to the ends.

Paying homage to India, the haircare products feature architectural edges inspired by temple pillars. They come in custom airless packaging to preserve the integrity of the ingredients inside them.

Van Gogh says she raised more than $3.2 million to launch the brand and has invested $1.67 million in research and development. She didn’t disclose the investors, but noted there was a minimum investment of $250,000.

TMPL8 is targeting close to $2.8 million in revenue to close out 2026 and aims to generate enough cash to fund its operations by the middle of next year. Its goal is to reach approximately $80 million to $100 million in annual revenue within five to seven years. Along with its website, TMPL8 is pursuing distribution at salons and wellness destinations, and it’s already available at Marie Robinson, Lile Wellness and Bomane Salon.

Van Gogh spent 12 years studying the mechanisms that inform TMPL8. Before launching the brand, she was Aveda’s global creative director and opened eight luxury salons and spas across the United States and Dubai. She studied science and consciousness with an emphasis in mind-body medicine at Columbia University and spent five years studying Ayurveda, yoga and the mind-body connection in India, where she became a licensed Ayurvedic practitioner and certified master yogini. She has since consulted Mandarin Oriental Hotels, TED and Lululemon and advises Deepak Chopra on consciousness.

TMPL8 enters a haircare market increasingly embracing longevity concepts and focusing on the health of the scalp, follicle and hair fiber. Act + Acre, Vegamour, Living Proof, Manuscript, Kérastase and K18, which most recently released FutureIQ Biomimetic Hair Longevity Serum, are among the many brands talking in these terms.

Prior to TMPL8, Van Gogh founded caviar-infused at-home hair dye brand Kelly Van Gogh Colour, which she says she later sold, and Ayurvedic wellness brand 8 Organics. “Creating something and protecting what you have created are two very different disciplines,” says Van Gogh. “As a founder, you can become so focused on the vision, the consumer and building the business that you underestimate the importance of structure, governance, the right partners and protecting the long-term integrity of what you have built.”

“With my DTC color company, we helped create an early blueprint for what became the DTC hair-color category,” she says. “Watching that category evolve after my exit taught me something invaluable: creating a new category requires more than innovation. It requires education, capital, infrastructure, extraordinary execution and the ability to stay with the vision long enough for the market to catch up.”